b2b news - When it comes to online marketing there are many metrics firms, an overflow of data and an almost never-ending stream of consumers. Still, many online marketers are off consumers' radar because their efforts aren't quite good enough. Better use of personalization tools is the key for marketers to do better in this economy, according to a new Coremetrics study

 

b2b news - A study released this week found that, despite talk of the demise of ad networks, adoption is on the up.

b2b news - An ESP spam survey finds that no significant progress has been reported in the fight against spam despite larger anti-spam budgets and management.

b2b news - According to a report published this week by Mobile Analytics, and payment specialist, Bango, mobile marketers risk wasting time and money on ineffective campaigns due to a lack of campaign analytics and performance monitoring.

b2b news - Email marketers, be sure to double check your subject lines, and don't use big events such as the Olympics or local elections to allure consumers.  According to MessageLab's 2010 Intelligence Report 2010 events are already being used by spammers in consumer emails.

b2b news - A recent study found high sales rates for weight loss email spam. Apparently consumes are still being drawn into the spam trap when it comes to a better looking body, and legitimate email marketers could suffer by the association.

b2b news - If you've always wanted to know what would have happened had you followed a different AdWords bidding strategy, Google now has just the feature for you.

b2b news - While the social networking site was created to be an online hangout for friends, the 21st century phenomenon has proven to be a valuable tool for businesses, especially during hard times.