Industry News

Link between Search Engine use and Brand Building

Written by Leilah Jones Wednesday, 17 February 2010 15:46

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b2b news - A recent study by Wunderman, BrandAsset Consulting, ZAAZ and Compete shows that a consumer's choice of search engine could affect brand loyalty.

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46% Jump in Global Search Market

Written by Leilah Jones Monday, 25 January 2010 15:35

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b2b news - According to comScore's latest study, the search market shrugged off the recession and experienced significant growth in 2009.

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Microhoo to be Examined by Feb. 19

Written by Zoey Kurr Tuesday, 19 January 2010 17:37

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b2b news - On Tuesday, the European Commission set a Feb. 19 deadline for its review of Microsoft's planned Internet search tie-up with Yahoo.

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Using Mobile to Engage Consumers

Written by Zoey Kurr Monday, 18 January 2010 12:03

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b2b news - Searchandise Commerce, a media network for manufacturers and retailers, released a mobile application this week that may help manufacturers and merchants use mobile to engage consumers. Because of the release of HitList Mobile, manufacturers or retailers are able to deliver specific product information to consumers as they search the mobile web.

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eZanga Combining SEM and Display

Written by Jasmine May Friday, 14 August 2009 08:27

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b2b news - Online ad company eZanga will marry search engine marketing with online display advertising. Marketers will have a new way to launch online display ads while they are targeting specific audience bases.

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Social Networking is Changing Search

Written by Jasmine May Monday, 03 August 2009 07:19

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b2b news - OneUpWeb did a study recently and found that social networks are changing how consumers interact with search. Consumers look at paid ads on social networks more quickly once they have arrived at the search results page according to the report.

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SEMPO Says Spending on Search Marketing May Go Down

Written by Zoey Kurr Thursday, 12 March 2009 14:29

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SEMPO Says Spending on Search Marketing May Go Down

b2b news - According to new figures released by the Search Engine Marketing Professional Organization, spending on search marketing won't grow as much as previously predicted.

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1 billion for the Internet

Written by Jasmine May Monday, 02 February 2009 10:23

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According to comScore the number of Internet users around the globe has broken the one-billion mark recorded in December, 2008.

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Industry News

Link between Search Engine use and Brand Building

46% Jump in Global Search Market

Microhoo to be Examined by Feb. 19

Using Mobile to Engage Consumers

eZanga Combining SEM and Display

Social Networking is Changing Search

SEMPO Says Spending on Search Marketing May Go Down

1 billion for the Internet

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